The evaluation was carried out by the Technical Qualification Center (NQT) and accreditation was given within the scope of the services provided by the platform.
Tunad received its accreditation from the Advertising Market Self-Regulation Council (CENP) and is now part of the institution.
Accreditation was granted within the scope of the services provided by the platform, which ensure advertising agencies points for proof of research commitments, provided for in the Standard Norms. The evaluation was carried out by the Technical Qualification Center (NQT).
According to the Associação Brasileira de Marketing de Dados (ABEMD), the decision was based on technical arguments that present benefits and solutions such as optimizing the results of online campaigns, taking advantage of offline demand, offline measurement with online KPIs, real-time monitoring of branding and competition and adding qualification to basic media information.
