The action, created by Pros, will take place until the end of April, on Sundays
Bauducco carried out an activation that aimed to invite the public to visit the Bauducco Fermentao Natural Store, located on Aveniad Paulista, in the city of So Paulo.
The action, created by Pros and which will last until the end of April, features cyclists spreading the aroma of Bauducco Natural Fermentation Powders on Sundays throughout the avenue.
The action aims to bring us ever closer to our consumers, in addition to introducing everyone to the Bauducco Fermentao Natural store, which has the entire Bauducco Fermentao Natural portfolio, an exclusive menu and digital and immersive experiences in the world of Natural Fermentation, explained Andr Britto, CMO at Bauducco.
