Under the command of Giulia Braide and Arthur Chini, the campaign stars Iza, Livia Nunes, Thai de Melo Bufrem and Alice Wegmann
MESSStudios created the campaign for Prada’s new refillable female fragrance, entitled Prada Paradoxe Eau de Parfum, in Brazil.
The film, which will be released next month, features young, technological and luxurious communication that portrays the story of the Prada woman, which is made up of attributes such as sophisticated, avant-garde, eccentric and impossible to fit into a single definition.
Among the protagonists of the campaign in Brazil are singer Iza, actress Alice Wegmann and content creators Livia Nunes and Thai de Melo Bufrem.
We received from the L’Oral Brasil team – licensee of the brand’s perfumes in Brazil – the challenge of building a new feminine pillar for Prada Beauty in the country and generating awareness for the fragrance. We are looking for a multifaceted casting, bringing together an artist, an actress and two content creators. These are women who explore different fronts in their acclaimed careers and translate the spirit of sophistication of Prada Paradoxe , said Arthur Chini, director of the agency.
