The action, developed by Ampfy, aims to highlight the presence of the “Perdigo na Brasa” line in the barbecue world.
On April 24th, Barbecue Day is celebrated and, with that in mind, Perdigo launched an action, developed by Amply, to promote the “Perdigo Na Brasa” line and with the aim of highlighting the line’s presence in the barbecue universe.
For the date, the brand will have a movement in addition to the grillsmen of the line, made up of barbecue masters such as Helo Palcio, Z Almiro from Churrasqueas, Fagner from GGBrasa and Jlia Carvalho.
Speaking of barbecue, Perdigo also invited the influencer Xurrasco, which recently went viral on social networks, to take part in the celebration with a dance to the brand’s hit, produced in partnership with singer and songwriter Giana Althaus.
When we arrive at the influencer, we look for total identity about what we want to promote, from the Brazilian passion for barbecue to the union with family and friends. Perdigo wants to be present on every occasion that Brazilians want to celebrate with a barbecue, said Rafael Gonalez, Perdigo’s executive manager.
“The hit created by Giana especially for the day, together with the choreography and charisma of Xurrasco, enhance the action, strengthening the brand’s narrative about the different occasions of barbecue consumption. In addition, the music designed for TikTok gives a long tail the campaign, as it becomes an asset that can be used at any time by users”, added Bruno rnica, Group Creative Director at Ampfy.
