The collection’s campaign will count on the participation of influencers who are partners with the brand and Rennata, Renner’s digital persona.
Renner expanded its digital front with the launch of a collection made with 3D technology, which has almost 90 pieces for the brand’s sports line called Get Over.
The process, carried out using the CLO3D software, involved a series of steps, such as designing the clothes in a virtual environment; the existence of a library of digital textile materials and digital mannequins, which make it possible to experiment with textures and colors in pieces that adjust to different types of bodies; real-time preview, so designers can see how their creations will look in the online world before physically producing them and approval of parts at every stage, reducing the need for physical samples.
By expanding the application of digital fashion tools in the collection development flow, we guarantee greater efficiency in the creation work, allowing Renner and our suppliers, responsible for the manufacture of the pieces, to react more and more quickly to the customers’ wishes, with assertiveness and low inventory volume. The initiative is also fully aligned with our ESG strategy, using innovation at the service of sustainability, stated the Product Director at Lojas Renner, Henry Costa.
The photos of the collection that will be on e-commerce and on social networks will mix images of the pieces in 3D with real models wearing the physical clothes. The campaign will also have the participation of influencers who are partners with the brand and Rennata, Renner’s digital persona.
