Bauducco, the main manufacturer of baked goods in the world and with expertise in natural fermentation, is holding a special activation this April to invite the public to visit the Bauducco Natural Fermentation Store, located at Av. Paulista, in Sao Paulo. The action, created by PROS and which will last until the end of the month, has cyclists spreading the scent of Bauducco Natural Fermentation Breads on Sundays throughout the avenue.
According to André Britto, CMO of the brand, the unprecedented action takes place in a region of great innovations, with diverse gastronomy and entertainment proposals – a summary of what ‘Bauducco Natural Fermentation’ presents to its visitors. With personalized t-shirts and yellow bikes, brand promoters will be responsible for helping to spread the smell of bread throughout the place, in addition to distributing units of Natural Fermentation Toast. Britto explains:
“The action aims to bring us closer and closer to our consumers, in addition to introducing everyone to the Bauducco Natural Fermentation store, which has the entire Bauducco Natural Fermentation portfolio, an exclusive menu and digital and immersive experiences in the world of Natural Fermentation. .”
The store has the entire line of Bauducco Natural Fermentation products: bread, biscuits, toast, among others. In addition, the customer will find a special menu that brings differentiated artisanal breads, such as focaccias, ciabattas, baguettes, French bread and campaign bread, also with natural fermentation, made in partnership with Rogério Shimura, chef-baker elected the best baker in the world by UIBC in 2019.
Fernanda Tchernobilsky co-CEO of PROS, who made the action for Bauducco, highlights:
“Bauducco is a brand that touches people’s feelings and memories. We bet on an action that draws the attention of the public for its originality and that makes the brand’s positioning tangible. Nothing is more comforting and familiar than the smell of bread!”
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