A Dorian just released a special version of the 2000s hit, “Suffering”, from the band Rougein a digital campaign created by GALERIA.ag. The novelty can be seen on the official profiles of the brand on TikTok, Instagram and Twitter, in the format of Lyric Video – an invitation to the public to learn the new lyrics and sing along with Doriana during the creamiest moments of the day. It’s worth remembering that the original song has been featured on TV and social media in recent weeks.
“Look who shines in the kitchen
It comes creamy with all the joy spreading
Doriana in the recipe, in the bun, in the toast
With the knife it passes
And with the Doriana Family, I’m already spying
Margarine melting in pi-po-ca
And in the kitchen I learned, everything is better with Doriana
Just need to give that re-fo-ga-da
you prove
Do you love
And it spreads
(chorus)
It’s Do-ri-a-na on the table
Perfect for the whole family to eat smiling
Hot every time you can spread it”.
Check out the movie:
View this post on Instagram
TikTok, an unprecedented choreography to enhance the action on the networks, will be launched. Influencers such as Daniela Choma, Mario Netto, Drika Marinho and Leonardo Darcadia will create content encouraging other users to produce videos dancing and using Doriana in recipes.
Silvio Amorim, Creative Director of GALERIA.ag, explains:
“Ragatanga is in people’s affective memory. Just like Doriana. Taking advantage of the fact that music was once again in the spotlight, we created our version reinforcing the creaminess, flavor and versatility of the product. And around music, we created an engagement strategy with creators to make everyone sing and dance along with Doriana.”
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