The campaign, signed by Tech and Soul, plays with the meaning of words used in the digital world, such as followers, likes and views
Mitsubishi Motors has launched its new campaign that aims to encourage people to look for likes and views in real life, entitled “Modo Mit”.
Signed by Tech and Soul, the campaign shows families, couples and friends in contemplative places living their off moments, enjoying the mountains, waterfalls or houses in the countryside without the need for hyperconnectivity. Between passages, the film plays with the meaning of words used in the digital world, showing that followers can be the children and dogs of the family, or that the best views can be of a beautiful landscape.
A symbol of off-roading in Brazil, Mitsubishi Motors invites everyone to disconnect from everyday life and leave the routine towards the 4×4 world. The film contrasts this feeling of real connection with what really matters and the digital connection provided by likes, views, downloads and all the networks that surround us, says Flavio Waiteman, partner and CCO of Tech and Soul.
The campaign’s institutional film, produced by Soma, has 60”, 30” and 15” versions. The media plan includes subscription TV and digital presence.
More than showing a lifestyle that is more in touch with nature, with access to places where the internet is not a priority, the campaign seeks, above all, to provoke reflection in people, allowing them to connect with what really matters in life. life: unforgettable moments in contact with your family, friends, or with yourself, leaving screens and social networks aside for a bit, concludes Letcia Mesquita A. Oliveira, marketing director for Mitsubishi Motors in Brazil.