Post em Branco and KORO Martech conducted an experiment asking ChatGPT, a tool based on artificial intelligence, about the most common triggers, feelings and physical reactions resulting from an anxiety crisis in people who deal with this issue on a daily basis.
The questions were “ChatGPT do you have anxiety?”, “ChatGPT have you ever felt that lump in your chest?”, “ChatGPT have you ever missed someone?, “ChatGPT have you ever loved someone?, “ChatGPT have you ever had a crying fit?” and “ChatGPT have you ever felt alone?”. The answers were virtually identical for all questions, “As an artificial intelligence language model, I don’t have the ability to feel emotions, feelings and physical reactions like humans do.”. The result may seem obvious, but in a poll taken on the @post.branco profile as a teaser for the action, more than 30% of users responded that the AI would have real feelings.
The purpose of the action was to emphasize that it is not necessary to be anxious for fear of being replaced by artificial intelligence platforms. We human beings are unique in our emotions and artificial intelligence, despite being an important tool, is still far from being able to understand the complexity of human existence.
The idea for the experiment came from publicist Daniel Portuga, creator of Post em Branco, diagnosed with Generalized Anxiety Disorder (GAD). He explains:
“We’ve been surrounded and using AI for a while now, but nobody realized. Now that it has become a more democratic tool, the fear of FOMO, of not understanding its use, and of speculations of computers taking currently human positions, have raised the level of anxiety even further. The result of our experiment clearly shows this: our mind and emotions make us unique, and that is why it is so important to take care of our mental health.”
Fernando Teixeira, founder of KORO Martech, columnist for MIT Tech Review BR, MBA professor at FGV, and author of the book Artificial Intelligence in Marketing and Sales, adds:
“Artificial intelligence was not created to be or replace people, but to help them. And it can certainly be our “bionic arm”, giving us incredible capabilities. An example is the startup Kintsugi that can identify depression and anxiety from people’s voices. This is genius and much needed. With initiatives like this, it will be easier to detect diseases related to mental health, facilitating access for people around the world to the necessary treatments.”
The action will take place between April 22nd and 27th, and will be available in the feed and highlight of the @post.branco profile on Instagram.
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