The motto is “For everything that matters to you, there is insurance in Ita” and aims to promote the bank’s insurance area
Ita Unibanco invited the singers Leo Santana and Manu Gavassi to star in an action and share the crazy stories that fans have already done to see them up close.
The initiative is the beginning of a broad communication campaign for the bank’s insurance area and aims to address insurance solutions that can avoid stressful situations, in addition to generating closer ties with people, with the use of good humor.
Artists used social networks to interact with fans and ask what they have already done to attend a show, for example, or even be closer to them.
So, what’s your craziest story with me? @itau *publi pic.twitter.com/fFyyZW3SfQ
— Manu Gavassi (@manugavassi) March 16, 2023
The motto of the action is “For everything that matters to you, there is insurance in Ita, and will link real stories to different types of insurance that the institution offers to customers.
