Campaign, signed by the Abdala Brothers, had to undergo adaptations to be approved by NASA
Cimed has taken the Lavitan X Bio Complex supplement to zero gravity. The campaign, signed by the Abdala Brothers, was shot on a NASA flight in the United States.
The main idea of the briefing received by Andr and Salomo Abdala was to show Cimed’s investment in longevity through space research.
Something that was very clear to us was the concept. The first image had to be this astronaut, in zero gravity, trying to catch the Lavitan. Basic, simple, but very effective. And it writes very clearly for those who see it: Cimed is going into space, explained Salomo Abdala.
For the campaign, the brothers had to “pluck” one of the cameras to be accepted on the flight. The people at Zero G (NASA’s zero gravity flight) explained to us that for the camera to be approved by the FAA (Federal Aviation Agency of the United States) and NASA, we would need it to weigh between 2.5 and 3 kg. And that it was entirely operable by one hand. The demands were so great that we kept thinking and sending them photos, filming the equipment and showing that we were within the parameters, explained Salomo Abdala.
Behind the scenes of the campaign turned into a mini-documentary that will be launched this Thursday (27th) on the Abdala Brothers YouTube channel.
“It’s even difficult to talk about the project, mainly because of the size it took. You never go to a pharmaceutical company expecting them to talk about a project involving NASA. There were three months of meetings with NASA, with the zero G flight people, with agencies, CIMED, production of storyboards, approval of the script to finally catch the plane and go to the United States to record the campaign”, added Andr Abdala.
