With the signature “There’s only one life, there’s only one Jeep”, the campaign was signed by Fbiz and is produced by Alice Filmes
Jeep launched its new institutional campaign featuring “Mother Nature”. The piece, created by Fbiz, debuted this Sunday (23), during the break of the second round of the Brazilian Football Championship.
With the signature “Life only exists one, Jeep only exists one”, the film produced by Alice Filmes, with stage direction by Felipe Mansur, presents the classic models of the brand, such as the Renegade and the Wrangler, and “mother nature” narrating the works made by them, illustrated by landscapes.
In recent years, our campaigns focused on presenting our models and all their features. Now we bring something totally different, showing the essence of Jeep and our values, in addition to inviting people to celebrate more nature and life. More than a brand campaign, we want to inspire and encourage people to experience unique moments. After all, there is only one life, there is only one Jeep, said Frederico Battaglia, Vice President of Marketing & Communication at Stellantis for South America.
