O SBT announces the lists of the 20 jurors and the 30 finalist films that will compose the 12th edition of the award The Best Commercial in Brazil. Bank of Brazil, Itau and Bradesco lead in the advertisers segment, with four films each among the finalists. In the case of agencies, the Africa tops the list with seven films among the most creative commercials aired in the SBT throughout 2022. Close behind is the Almap BBDO e villagewith five and four films, respectively.
Consolidated not market, The Best Commercial in Brazil stands out for its careful voting and counting process at all stages of the award. Initially, a prior election is held by the internal committee — made up of journalists, executives from the SBT Marketing and Business area — who analyze all the films broadcast nationally on the station during the last year.
Subsequently, the award enters its 1st phase, in which the market jury carries out an online vote, which will result in a “shortlist” of the ten best-voted commercials. In the 2nd stage, the same jury will vote live on the big winner of the year, in a face-to-face event, to be held on May 9, in São Paulo, with the presence of journalists and SBT executives.
The winning duo, formed by an agency and an advertiser, will be rewarded with a trip to the Cannes Film Festival, in France, which will take place in June this year.
In 2021, the film ‘Alice and Fernanda’, created by Africa for Itaú, was the big winner.
Check out the full list of judges for the 2022 edition:
Andréa Bó (Nivea)
Angerson Vieira (Africa)
Benjamin Yung (DPZ)
Denise Gallo (Gallery)
Fernanda Savoya (Heineken)
Flavio Waiteman (Tech & Soul)
Hugo Rodrigues (McCann Worldgroup)
Humberto Leonardo Gomez Campusano (Nissan)
Iron Brito (AlmapBBDO)
Nathália Garcia (Bradesco)
Paula Junqueira (BETC)
Renata Gomide (O Boticário)
Renata Leão (David)
Renata Vieira (Reckitt Commercial Hygiene)
Roberta Harada (Wunderman Thompson)
Sergio Aguiar Euletério (McDonald’s)
Sergio Mugnaini (Ogilvy)
Sleyman Khodor (VMLY&R)
Stella Colucci (Amazon)
Sthefan Ko (ID/TBWA)
Check out the full list of movies:
Agency: Accenture Agencia Interativa Ltda
Client: Kimberly-Clark Brasil
Title: Manifest
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Itau Unibanco SA
Title: One word 1 out of 5
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Itau Unibanco SA
Title: Itaú Cup clip 1 of 5
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Itau Unibanco SA
Title: Account for minor ITI
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Itau Unibanco SA
Title: juliana blows
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Telefonica Brasil SA
Title: inverted world
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Telefonica Brasil SA
Title: screens
Agency: Africa DDB Brasil Publicidade LTDA.
Client: Vale S.A.
Title: Grove
Agency: Aldeiah strategy and innovation
Client: Banco Bradesco SA
Title: end of year 1 of 5
Agency: Aldeiah strategy and innovation
Client: Banco Bradesco SA
Title: Father’s Day
Agency: Aldeiah strategy and innovation
Client: Banco Bradesco SA
Title: Cirque de Soleil
Agency: Aldeiah strategy and innovation
Client: Banco Bradesco SA
Title: you come first
Agency: Almap BBDO Publicidade e Comunicações LTDA
Client: The boticario
Title: Speech 1 of 5
Agency: Almap BBDO Publicidade e Comunicações LTDA
Client: The boticario
Title: Abysses 2 of 5
Agency: Almap BBDO Publicidade e Comunicações LTDA
Client: HNK BR beverage industry LTDA
Title: less marketing
Agency: Almap BBDO Publicidade e Comunicações LTDA
Client: Volkswagen
Title: Preparation from 1 to 50
Agency: Almap BBDO Publicidade e Comunicações LTDA
Client: Amazon
Title: barber shop
Agency: DPZ&T
Client: Chemical Amparo
Title: who are you in the sink
Agency: Gallery
Client: Golden Arches
Title: Central mequi friday 1 de 5
Agency: Gallery
Client: Itaucard
Title: bag
Agency: GUT
Client: EBAZAR.COM.BR
Title: Final whistle
Agency: LEW’LARA/TBWA
Client: Bank of Brazil
Title: Will be
Agency: LEW’LARA/TBWA
Client: Bank of Brazil
Title: BB Cash
Agency: LEW’LARA/TBWA
Client: Bank of Brazil
Title: BB Mother’s Day 2022 1 OF 5
Agency: MCCANN ERICKSON
Client: Bank of Brazil
Title: Trip
Agency: Ogilvy
Client: Recofarma
Title: Coca cola FWC 22 STREET HERO 2DE5
Agency: Ogilvy
Client: Recofarma
Title: No mix no fun 1 DE 5
Agency: Publicis
Client: Bytedance Brasil
Title: Mother and son
Agency: Soko
Client: Ambev SA
Title: Guarana ct twister 1 of
Agency: SUNO
Client: Santander
Title: Patricia 3 out of 5
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