Beer Matchmaking is part of the brand’s global campaign, entitled “Not the whole round outside”, developed by Le Pub Brasil
Heineken announced the launch of Beer Matchmaking, a platform intended to connect gamers by mapping consumer profiles that register on the page and a selection based on details such as preferred games, consoles, available times and level of players who are looking for beer. of a match.
The initiative is part of the brand’s global campaign, entitled “Not the whole round outside”, developed by Le Pub Brasil, which aims to show that online games are environments for socialization and celebration.
Our novelty arrives to solve a problem for gamers in a simple and interesting way. Once again, Heineken fulfills its purpose of connecting people, including across different platforms. Beer Matchmaking is part of an even larger movement, which shows that friendships and good relationships are also built online and through games, said Igor de Castro Oliveira, senior marketing manager for the Heineken 0.0 brand in Brazil.
To celebrate the launch, the brand created special and collectible editions of the packaging, customized with four different game modes, such as Moba (Multiplayer Online Battle Arena or online battle arena for several players), FPS (First Person Shooter or shooting games in first person), Sports and RPG. The packages contain QR Codes that direct gamers to the Beer Matchmaking platform.
The packaging can be purchased at the Mambo supermarket, Morumbi unit, in So Paulo, or via delivery, and will be available while supplies last.
Heineken also launched the Friends campaign, which honors streamers and features Gaules as the protagonist. The play was produced by Tropical Filmes and directed by Rog Souza.
We brought a relevant conversation about the gamer public to people inside and outside this universe. We arrived at this stage very satisfied with breaking yet another stereotype and connecting people in different ways. The matchmaking platform is proof that Heineken entered the gamer universe to evolve and elevate socialization experiences, concluded Felipe Cury, CCO of Le Pub Brasil.
