BudMag, created in partnership with the offices of Wieden+Kennedy So Paulo and New York, seeks to give visibility to young artists in Colombia
Budweiser turned the cardboard beer packs into a monthly music magazine called BudMag, which is curated and supported by the Spanish edition of Rolling Stone magazine.
The action aims to give visibility to the sound and history of four young artists from Colombia, namely Nath, Kapo, Ben, and Sai.
The publication, created in partnership with the offices of Wieden+Kennedy So Paulo and New York, arrived with a circulation of 100 thousand copies printed in packs of 12 cans of Budweiser.
“Budweiser and the music universe have always had a very strong relationship. With BudMag, we bring our point of view into this universe very clearly: to be a global stage for local dreamers. We strongly believe in this new generation of creators, and one of the ways to support them with our scale and reach converted into the visibility of their art. In addition, we give our consumers the opportunity to discover new rhythms while sipping their Budweiser”, explained Joca Oliveira, Global Marketing Director at Budweiser.
The first edition of BudMag will be distributed on delivery platforms, supermarkets and other establishments in Colombia in the coming weeks. In addition to printed content, readers will also be able to listen to artist playlists and podcasts through Spotify Codes.
“We created not only the largest publication on music in Latin America, but an always on content platform ensuring social engagement, co-creating with the public, influencers and the brand itself”, said Felipe Ribeiro, Chief Creative Officer of Wieden+Kennedy So Paulo .
The launch of the publication also relies on an outdoor, digital and social media strategy. In addition, to promote the action, Budweiser will send packs with the magazine to content creators.
