The pieces, created by VMLY&R, were developed using printing technology on special touch-sensitive paper.
Pollution, deforestation, illegal fishing, trade in wild animals are themes that devastate the Brazilian fauna and, with that in mind, Greenpeace launched a series of advertisements entitled “Treat with care”.
The pieces, created by VMLY&R, were developed using printing technology on special touch-sensitive paper and are being published in the edition of Go Outside magazine. Among the species that are represented in the advertisements are the golden lion tamarin, the Lear’s Macaw and the rubber tree, with a text that says Caution. Touch Sensitive.
It is undeniable how sensitive nature is to human action. And that’s exactly what we literally showed in this campaign, says Sleyman Khodor, CCO of VMLY&R.
The purpose of the advertisement is to draw attention to the fact that human progress is one of the main causes of the extinction of flora, publicizing the institution’s website on the subject, where people can find out how to engage with the cause.
The richness of Brazilian biodiversity and its preservation are fundamental for the future of the planet. Greenpeace acts on several fronts to curb actions that cause ecological imbalance and the extinction of our fauna. An important pillar within this work is raising the population’s awareness of the cause and it is precisely in this sense that this campaign operates, concluded Rodrigo Jesus, spokesperson for Greenpeace Brazil.
