Wunderman Thompson won the account, which was at Oliver, after winning the bidding process
WT Brasil won the bidding process and won the media and performance account for Azul Linhas Areas. The agency starts working on the management and performance of digital campaigns for the airline’s four business units, which were under Oliver’s responsibility. Africa Creative continues with the creative part of the advertiser account.
To service the account, WT will have 16 professionals specialized in the areas of management, design, martech and media, with the aim of achieving greater efficiency in terms of coverage, consistency and durability of the media strategy, as well as providing specialized support for optimization and maximizing results in terms of performance.
“We are excited and proud to be the agency that builds Azul’s next digital campaigns. We are sure that we can bring a lot of value to the brand through our expertise in performance and data driven marketing”, says Pedro Reiss, CEO of WT Brasil.
The agency has been working with the airline for more than three years at WT Technology, one of WT Brasil’s business units focused on experience design, software engineering, martech and platforms. The achievement allows the agency to serve the client in two business units, which will make the workflow more practical, assertive and strategic.
“We are excited to have an integrated workflow at WT. The agency does cutting-edge work and I’m sure it will help us in our goals of improving the customer experience”, highlights Thiago Gomide, growth marketing manager at Azul.
