With the agreement, the company now has 300 new screens in 90 hypermarket galleries
JCDecaux announced the signing of a contract with Grupo Carrefour Brasil, focusing on offering Digital Out-of-Home (DOOH) Retail Media, enhanced by data analytics.
The installation of new equipment will take place gradually, starting in the second half of 2023, and JCDecaux will have 300 new screens in 90 hypermarket galleries, located in the states of So Paulo, Rio de Janeiro, Federal District, Minas Gerais , Paran, Rio Grande do Sul and Gois.
In addition to reinforcing its presence in the Southeast and debuting in a new segment, the partnership also marks the company’s presence in major cities in the South and Midwest.
“We are pleased to strengthen our partnership with Grupo Carrefour Brasil. DOOH is an effective solution because it launches campaigns using contextualized and geolocalized transaction data, boosting responsiveness and, consequently, sales. Still in line with our commitments, the JCDecaux will offer the most efficient screens in terms of quality, energy and useful life, like our digital solutions already implemented in Brazil, as well as in other markets”, said Jean-Charles Decaux, President of the Executive Board and Co-CEO of JCDecaux.