Inspired by the work of William Shakespeare, the plot will premiere on May 8, both on the network and on streaming.
Inspired by the work of William Shakespeare, SBT and Prime Video Brasil teamed up to co-produce the telenovela “A infncia de Romeu e Julieta”.
Created by Iris Abravanel, the teledramaturgy will tell the story of Romeo and Juliet as children, only in a scenario that refers to today’s world and will debut on May 8, both on television and streaming.
The soap opera talks about the fight between two families, but I want to talk about the importance of forgiveness. Sometimes we get hurt, which keeps gnawing and causing harm. Each day is a gift in our lives and we always need to be thinking about those around us and how to do good, explained Iris during the press conference that took place this Thursday (27).
In addition to the author, the event also brought together the artistic director Fernando Pelegio, the general director of the soap opera Ricardo Mantoanelli, Antonio Forjaz, Country Manager Brazil of Prime Video, the scene directors João Batista da Silva, Mario Moraes and Renato Simes; musical director Thomas Roth, costume director Marianna Baffa, Márcia Italo, casting director, Lvia Vidal, executive producer and SBT communication manager, Maisa Alves, who mediated the meeting.
Regarding the partnership between the broadcaster and Prime Video, Antonio Forjaz explained that the reason for the agreement was streaming’s desire to satisfy the Brazilian public subscribing to the platform.
“SBT is family and that’s what Prime Video is looking for here. For us, it’s a new way of delivering content to our subscribers. At the end of the day, PRIME is here to serve its customers, its subscribers and, with that, the Brazil. The telenovela is a culture rooted in Brazil and, within the desire to satisfy our audience, we are looking for an ideal family to unite and launch a project known by Brazilians. Our role is to respond to what Brazilians want”, stated the Country Manager Brazil from Prime Video.
