A healthy launched its new campaign, created by the agency Africa, which focuses on its cold cuts portfolio. Entitled “Life gets better with the right stuffing”, the campaign features a film that marks the beginning of the actions: national media, content with influencers, special materials at points of sale, and much more.
In a moment of relaxation between mother and son, during a video game, the film reinforces that Sadia’s products cater to all generations and highlights the differentials of the cold cuts line, such as the alleged, made with 100% pork shank meat, and the Turkey breast, with low levels of fat and sodium, compared to other items in the brand’s portfolio. The content also conveys the message that by choosing a quality ingredient, the moments of your day can become more pleasant and tasty.
Sadia’s products can be found in the country’s main retail chains, grocery stores, bakeries and in the company’s e-commerce.
Check out the campaign film:
Datasheet
Qualification:pork ham
Agency: África
Advertiser: BRF
Product: Frios
CCO: Sergio Gordilho
Executive Creative Direction:Rynaldo Gondim/ Erico Braga/ Rodrigo Marangoni
Creative Direction:Will Ferrari Jr./ Eduardo Vares/ Rafael Carvalho
Creation: Victor Capato, Victor Moraes/ Rafael Almeida/ Osvaldo Neto/ Eduardo Vilalba/ Giovanni Richetti/ Renato Cássio
Media: Agnieszka Halina Porada / Luciana Prado / Camila Artacio / Andreina Clemente; Paulo Henrique / Geovana Lucena Freitas / Andrea Lourenço
Image Producer: Tropical Film
Principal: Rog Souza
Director of photography: Fernando Bertoluci
Art director:Paulo Ribeiro / Edu Fazzio
The post Sadia launches “Life gets hotter with the right stuffing” appeared first on DNEWS.
