The action, created by GUT So Paulo, began with the delivery of a company package with a pair of football boots and an invitation to the influencer
Mercado Livre launched an action where the dream of influencer Gabriel Luiz Andrade, known on social networks as Xurrasco 021, came true and took him to participate in a sieve at the George Helal Training Center, Flamengo’s Ninho do Urubu.
Conceived by GUT So Paulo, the action began with the delivery of a Mercado Livre package with a pair of football boots to the influencer and an invitation for him to go to the Flamengo training center to participate in the selection. In addition to the experience, Gabriel won a team shirt, personalized with his name.
“We wanted to bring another side of Xurrasco that is little explored and that many people don’t know: that of a boy who loves football and who dreams of defending his favorite team, Flamengo. As Mercado Livre sponsors the club, we saw a great It’s an opportunity to make this happen by bringing together these three phenomena in one single content: Xurrasco, Flamengo, and of course, Mercado Livre”, said Rapha Borges, Creative Director at GUT So Paulo.
And to extend the action to consumers, Mercado Livre made available the XURRAS021 coupon, which guarantees 21% off on purchases from R$99 on the influencer’s favorite products at the official Flamengo store within the e-commerce. The code is valid until May 5th or until the limit of coupons used is reached.
