The deal for exhibitions on advertising boards is valid for the duels of the teams as hosts for the Brazilian Championship
Penalty has just announced a commercial agreement with Palmeiras and Flamengo for the exhibition of its logo on advertising boards during the teams’ games in the 2023 Brasileiro.
The agreement began last weekend, when Palmeiras faced Corinthians and Flamengo dueled against Botafogo. The contract is valid for matches of the teams as principal.
The exhibition on advertising boards during the games is a strategic asset and is part of a larger plan contemplating a series of on and off initiatives. It’s a commercial property that we’re getting a notable publicity result for. In addition to the people who are in the stadium and following the broadcast, the asset can be immortalized by the photographers in important moments of the match, says Bernardo Caixeta, marketing and sports relations manager at Penalty.
The advertising signs will be on LED signs installed around the pitch, a model similar to the one adopted by Penalty in the Copa do Brasil games, which also started this season.
