Research made available on the Gente Platform shows the wishes of Brazilians for the celebration that moves commerce
Mother’s Day is one of the busiest dates for commerce in Brazil, being a great opportunity for growth in commerce. With that in mind, Globo carried out a survey to understand the behavior of consumers on that date.
According to the study, made available on Plataforma Gente, the station’s research and insights hub, 72% of respondents said they intended to give someone a gift this year and, of these, 31% said they would give gifts to not just one, but two people.
Therefore, the expectation for the date is high and reveals a new buying behavior, in which people also wait for the date to present wives and girlfriends, mothers-in-law and grandparents.
For Mother’s Day, Globo developed a special edition of Vem que Tem, which debuted as a program on TV Globo last Black Friday and unites content and consumption experience through exclusive formats.
The strategy embraces yet another consumer behavior: on average, 32% of Brazilians agree that they like the idea of buying products directly from videos on television and the internet, in which brands explain more details and answer questions about the product.
