New campaign celebrates the magic of shared meals and aims to inspire more meaningful moments
Coca-Cola has just unveiled a new global brand campaign ‘A Recipe for Magic’, which aims to celebrate the magic of shared meals and the human bonds that happen when people come together to enjoy a meal together.
The campaign’s creative content is presented by Gigi Hadid, a mother and passionate about food. Cooking is one of my passions. an extension of my creativity. I learned, especially from my dad, that cooking is a lot about intuition, self-expression and connecting with others,” says Gigi.
In addition to the model, Chinese actor and food enthusiast Yang Yang and Mexican “chefluencer” Oscar Meza will also bring the campaign to life in TV movies, social media, recipe-focused billboards, and much more.
We hope that the release of ‘A Recipe for Magic’ will inspire people to come together around a meal, and we’ve designed the campaign around what we believe are the three essential, easy ingredients that help make the experience truly magical: the moment, the meal is Coke!, says Elif Kaypak, global brand marketing leader for The Coca-Cola Company.
Launching globally in all markets including the US, Canada, Latin America, Europe, China, Japan and more, the campaign is the latest expression of the global brand philosophy.
