The campaign aims to raise awareness of the need for immunization against the flu and reinforce the Ministry of Health’s national campaign.
In order to sensitize the population to the importance of immunization against the flu, Z Gotinha and Nova/SB gathered the publications of the magazines Parents&Children e To grow for a new national campaign by the Ministry of Health.
The agency’s idea sensitized competing publications that came together to boost immunization rates in the country and value vaccines, explains Estanley Cunha, media director at Nova/SB.
The already known Z Gotinha, with the most playful tone of the campaign, stars in advertisements published in magazines with the concept “Vacina vida. Vacina para todos”.
The magazine editions also have an editorial with specialists talking about what the flu is, the different types of vaccines, duration and possible effects of the same. In addition to information on the vaccination schedule and priority groups.
Lives with professionals in the area were also scheduled in the month of May, which will be completed with the publication of posts on social networks.
