No LIVEADS this week, let’s talk toFernando Sahb, marketing manager at C&A Brasil, Juliana Biasi, Marketing Director at 99, and also Júlia Leão, Director of Community Strategy and Customer Success at Squid, about the BBB 22.
The trio of executives will explore why brands invest so much in the BBB 22, with an emphasis on Influencer Marketing, brand ROI and brand interactions on digital networks.
In addition to the guest, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Bruna Pavanni, a contributor to Adnews.
O LIVEADSwith Fernando Sahb, Juliana Biasi and Júlia Leão, is a production of WT1 Digital, and you can check it out on the Adnews Youtube channel. accesshereand stay on top of all channel content.
Check out our latest LIVEADS:
Meet the guests:
Fernando Sahb
Marketing Manager at C&A Brazil
Fernando Sahb has been C&A Brasil’s marketing, public relations, special projects and influence manager for six months, participating in the planning of the company’s sponsorship at BBB22 since the beginning of the negotiations. With a career spanning over 10 years, the executive has worked at Rede Globo, the Rio 2016 Olympic and Paralympic Games Organizing Committee and Saphyr Shopping Centers.
Julia Leão
Director of Customer Success and Communities Strategy at Squid
Julia Leão is partner and director of community strategy and customer success at Squid, a technology company specializing in influencer marketing. Journalist from Universidad Europea de Madrid and Master in Marketing from ESPM. He has extensive experience in Corporate Communication, working with innovation and influence for large PR agencies in Brazil and well-known market players.
Juliana Biasi
Marketing Director at 99
Juliana Biasi has been marketing director at 99 for 9 months. Previously, he was Head of Branding and Senior Marketing Manager at 99, adding more than three years of experience and work in the company. His career always develops with the aim of being a marketing professional with a broader understanding and operation.
Experiences in the advertising market with major brands in Brazil and the United States highlight Juliana’s career, who, before joining the 99 team, held the position of Branded Manager at Pepsi and Marketing Manager at Anheuser-Busch.
The post BBB 22 and Influencer Marketing | LIVEADS appeared first on DNAMEWS.
