The campaign, created by GUT So Paulo, features films based on real events and shows lighthearted situations that have already been posted on social networks.
Skol launched a campaign to show that fun can be an ally to get through the perrengues and day-to-day tasks, such as heavy cleaning and the rush of the day at work, entitled “Cara da Leveza Skol”.
The piece, created by GUT, features films based on real events and shows lighthearted situations that have already been posted on social networks and have gone viral. To represent this reality, the brand invited influencers Larissa Gloor, Jeferson Augusto and Leozito Rocha to star in the action.
Skol is one of the brands that most connects with Brazilians, in a unique way and full of good humor. This time, we want to highlight what is lighter and more fun in everyday perrengues, because with this look at life, everything is more fun. The invitation for people to value the lighter way of life, that Skol side that we want to emphasize, said Oliver Klingelhoefer, Head of Marketing at Skol.
The campaign marks the return of the brand’s “go down” signature, as a way of reinforcing the lightness of the drink and Skol’s tradition of communicating with Brazilians.
People will remember the Skol lifestyle on the beach, at the bar, at the barbecue. Lightly live the face of the brand, a more fun way that can be replicated by everyone, concluded Oliver.
