The brand announced changes with the aim of strengthening ties with its consumers
With the aim of strengthening ties with its consumers, LG Electronics presented its new visual identity with more focus on the Lifes Good slogan. Thus offering a more dynamic and youthful communication to connect the brand to consumers of all generations.
Furthermore, the South Korean company seeks to reinforce its mission to provide a Better Life through its services and products, which contribute to a more intelligent and quality life.
As a technology company that develops products and services to make people’s lives more practical and efficient, we are committed to identifying trends so that LG becomes a company admired and remembered by all”, says Sonah Lee, head of marketing for LG in the Brazil.
Another novelty of the brand is that in addition to the “LG Red” color already used, new tones will be adopted for its communications, such as the LG Active Red color, which brings a more vivid red and the white and black colors, which will be applied according to the characteristic of each product or service. A new font for the Lifes Good slogan will also be integrated into product packaging.
