Due to the great success of the brand’s campaign, starring in 2021 by the musical group from Maranhão Fundo de Quintal OFC, which went viral on the internet with humorous covers, theNISSIN FOODS DO BRASILannounces the return of the partnership with the band to reinforce the Nosso Sabor line of products, developed for consumers in the North and Northeast of the country.
According to the brand’s Marketing Manager, Ana Fossati, NISSIN has already worked with the band in other actions, achieving one of the biggest engagements in the company’s history on social networks. “Now, our strategy is to reach consumers who have not yet had the opportunity to watch the videos of the group, which is considered one of the biggest recent phenomena on the internet”, he explains.
There are two pieces developed by the agency dentsumcgarrybowen: a performance with the music of Nosso Sabor, but in the band’s original style; and another in the K-pop genre, which embraces the modern form of South Korean popular music.
“The films of Nosso Sabor with the band Fundo de Quintal OFC are very successful all over Brazil. This time, we wanted to surprise the band’s consumers and fans by showing a totally different style. Regardless of tastes or preferences, just as the boys at Fundo de Quintal OFC please everyone, Nosso Sabor does the same with its flavor made especially for Brazilians”, comments Kojiro Tanoue, Executive Creative Director at dentsumcgarrybowen.
Check out the campaign:
DATASHEET:
Advertiser/Product:Nissin – Our Flavor
Campaign:FDQ – Phase 3
Agency:dentsumcgarrybowen
CCO: Danilo Janjacomo
Executive Creative Director:Kojiro Tanoue
Creative Directors:Christian Faria, Filipe Cuvero and Murilo Torezan
Creation:Kojiro Tanoue, Mário Lins and Christian Faria
Production:Juliana D’Antino, Indaiara Pelizario, Maria Eduarda Corcino and Giovanna Zanardo
VP of Service:Bruno Panico
Service:Liza Rebechi
Planning:Priscilla Ceruti, Miguel Souza and Amanda Ceragioli
Media:Raphael Cunha, Gustavo Ono and Leandro Lourenço
Contents: Viviane Teves Frohlich, Mariana Rudzinski, Larissa Santos
Approved by (customer):Yosuke Kawai, Yoshimi Miura, Ana Fossati, Amanda Leão, Tatiana Curi e Erika Lee
Qualification:Our Flavor – K-POP
Producer:Fantastic Movies + Vfx
Scene Direction:Christian Metri
Photography Direction: Russo Loyola
Art direction: Rosane Melink
Assistant director: Felipe Claudino and Eloisa Mendes
Production Direction: Marina Rossignoli
2nd unit direction: Felipe Claudino
Executive production:Herminio Vinholi Jr and Marlon Klug
Project Manager: Ana Maria Sequinel
List:Backyard OFC – Simão, Methuselah, Eulysses, Rhuan, Riquelme, Denilson, Jaiminho and Victor
Choreography:Eladio Prados
Post-production and finishing: Fantastic Movies +Vfx
VFX Director: Bruno Wotroba
Post Production Coordinator: maguilla
VFX Composition:Bruno Wotroba, Tamiris Tertuliano, Camila Triacca, Renan Ambrosio
Artista 3D:Renan dos Passos
Track 3D:Lucas Coutinho
VFX Engineer: Ivã Stival
Mounting:Christian Metri
Color Grading:Finishing Wave
Qualification:Our Flavor – Original
Producer:Fantastic Movies + Vfx
Scene Direction: Marlon Klug e Eduardo Belik
Photography Direction:Rodrigo Machado
Art direction: Miniart
Assistant director: Eduardo Belik e Eloisa Ferrarini
Production Direction: Marina Rossignoli
Executive production:Herminio Vinholi Jr and Marlon Klug
Project Manager: Ana Maria Sequinel
List:Backyard OFC – Simão, Methuselah, Eulysses, Rhuan, Riquelme, Denilson, Jaiminho and Victor
Post production and finalization:Fantastic Movies +Vfx
VFX Director: Bruno Wotroba
Post Production Coordinator: Maguilla
VFX Composition:Bruno Wotroba, Tamiris Tertuliano, Camila Triacca
Artista 3D:Renan dos Passos
VFX Engineer: Ivã Stival
Mounting:Marlon Klug, Eduardo Belik and Emanoel Maciel
Color Grading:Finishing Wave
Sound Producer:Lua Nova
Musical Direction:Fred Benuce
Creative Direction:Fred Benuce
Executive Sound Direction:Thomas Roth
Service: Larissa Stork
Musical production:Fred Benuce and Paulo Vaz
Sound Coordination:Adriana Coimbra
Letra: Mario Lins
Música: Fred Benuce
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