Cia Mller de Bebidas also announces names from other territories, such as Carter Batista and Larissa Janurio
With the aim of further strengthening its positioning, Cia. Mller de Bebidas, producer of Cachaa 51 and 51 Ice, announces the ambassador squads of both brands for the year 2023.
Lo Santana, a hit at Carnival, was chosen as the brand’s new ambassador and face. In addition to the artist, other names from other territories in Brazil were chosen, such as football commentator Carter Batista, comedian Marcela Lahaud and journalist and presenter Larissa Janurio renews her contract with the brand.
For 2023, we invested in big names, both on social networks and off screens, to bring more personality and identification with each brand. For Cachaa 51, our idea of bringing Lo Santana, for example, is that he becomes the face of the brand and brings all his sympathy to our communications together. For 51 ICE, we focus on names that are successful, have the same language and are in the same places as the young public, says Marina Flvia da Silva, Head of Marketing and Trade Marketing for Cachaa 51 and 51 ICE.
To talk to generation Z, other names were chosen, namely: Bomtalvo, who is successful with her good humor, Camilla Pudim, who dominates makeup palettes, and Isabella Trad, who takes messages of acceptance and self-love to her public.
The new ambassadors took up their posts in March and are already part of future brand actions, such as So Joo and Ms da Cachaa, in September.
