The brands transform the store into the setting of the new Original Amazon series
Claro and Amazon Prime Video have teamed up for the launch of the new Amazon Original series “Citadel”, starring Richard Madden and Pryanka Chopra Jonas and produced by the Russo Brothers.
In addition to facilitating access for Claro TV+ customers to the new production, the company, together with the streaming service, transformed the Savassi square store, in Belo Horizonte, into a setting totally inspired by the series.
All characterization was developed by agency DM9 and takes clients into a typical spy agency environment. Customers will also have access to Claro’s exclusive immersive platform, Mundos, which combines virtual reality and augmented reality experiences, in which they can feel like real spies, unraveling mysteries to access special content.
Our relationship with Claro and the joint commitment to customers has allowed us to innovate by offering activations that connect us more and more with our customers, says Sandhya Iyer, Global Director of Marketing Devices at Amazon.
Claro TV, broadband and mobile customers via TV, website or Claro TV+ App will have the opportunity to watch the episodes every Friday, through Prime Video.
