Brands come together to offer an unprecedented line of products premium to e-sports fans, complementing their setups with unique and complete experiences
Gamers on duty who don’t give up a cup of coffee to keep up the pace, since online games don’t have a pause, this news is for you! NESCAFÉ Dolce Gusto, a leading brand in the segment and a pioneer in the Brazilian market of multi-beverage machines and capsules, has just expanded its presence in the gaming universe in a partnership with XT RACER, a renowned brand with extensive experience in the Gaming and Office Chairs segment. E-sports fans will have an unprecedented gamer line of products, which arrive to complement the gaming experience with ideal items for long sessions of matches.
Among the products available on XT Race’s e-commerce, there are two versions of Keyboard Gamer Mechanical: the XT Racer Dolce Gusto TANK Mechanical Gamer Keyboard, being a great alternative for gamers, containing 80% design, RGB, RED Switchesstructure with aluminum alloy and ABS premium, Type C connection plug and ABNT2 layout; and the Mechanical Gamer Keyboard XT Racer Dolce Gusto EXTREME, water resistant, being the ideal peripheral for those who want to enjoy games without fear of tasting their drinks, with RGB, RED Switchesstructure with aluminum alloy and ABS premium e layout ABNT2.
In addition, the line also features a mouse gamer com design rugged and two headphone variations headset gamer, with noise canceling microphone, one of them with Sound Surround 7.1 High Immersion. All items in the line have the visual identity of NESCAFÉ Dolce Gusto.
“This partnership reinforces the brand’s entry into this universe, with actions and launches that make sense for this audience and generate identification. We know how much one setup complete is essential for gamers and, therefore, we joined forces with a company specialized in the subject, XT Racer, to offer exclusive products to gamers Brazilians. We believe that combining our beverage expertise with XT Racer’s cutting-edge technology will result in a unique experience for players and streamers who look for quality and practicality during matches”, highlights Marina Adan Teixeira, Marketing manager at Dolce Gusto.
The brand’s entry into this market is a natural move, as the gaming has been gaining more and more prominence among Brazilians. NESCAFÉ Dolce Gusto is already known for being present in various moments of consumers’ daily lives, and now it is also expanding its presence even further to the universe gamer.
“The partnership between XT Racer and Dolce Gusto reinforces that the well-being of our customers is paramount for us. We seek to align body and mind to make everyday life more pleasant, productive and comfortable, especially during long hours at the computer, at work or in leisure time, for games and streaming. This makes our union perfect and combines Dolce Gusto’s beverage expertise with XT Racer’s extensive experience in the Gamer and Office Chairs segment, emphasizing the ergonomics and durability of our products. We present to the national market a line of premium products, highly resistant and with coatings that provide extreme comfort”, points out Agnaldo Valentim, general manager of XT Racer.
“Collabs have become an increasingly popular and effective strategy for companies and brands to reach new markets, expand their fan base and boost their sales, as in the case of XT Racer and NESCAFÉ Dolce Gusto. The two brands came together to create a joint product for lovers of drinks in capsules and games, uniting two passions”, says David Diesendruck, CEO of Redibra, an agency specialized in brand extension and licensing, responsible for the development of this collab.
The items will be available on the XT Racer website until stocks last, and delivery will be made throughout Brazil. Click here to access.
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