According to Stilingue, the edition presented metrics below expectations in terms of audience and public votes.
Big Brother Brasil 2023 came to an end on April 25th. After 100 days on the air and a record number of sponsorships, the 23rd edition of the reality show ended with the victory of doctor Amanda Meirelles, with 68.9% of the votes, in addition to a prize of R$ 2.8 million.
To investigate the program’s impact on sponsoring brands, Stilingue mapped social listening data focusing on relevant events that took place throughout the program.
The startup promoted a “war room” to monitor conversations about the program’s final and found that the event generated over 1.4 million publications.
According to the company, despite having recorded millions of messages about the program over the last 100 days, the edition presented metrics below expectations in terms of audience and public votes.
In fact, these were non-standard numbers for the station and for our monitoring. Even with results different from expectations, we achieved a satisfactory result with our analyzes and forecasts. There were 16 correct predictions on 19 walls, in addition to the predictive model in the grand finale. It was a great challenge for our team and the satisfaction of our customers with the insights about their brands just shows that we are ready for BBB 24, said Thiago Gonalves, Director of the Stilingue Business Unit at Take Blip.
