The project was signed by Euphoria Creative, which created the piece inspired by the song “Agamamou”, by Art Popular
Kwai announces its new brand positioning, with a revamped visual identity and a new slogan Aqui Geral Brilha”.
In the new moment presentation campaign, the platform explores the idea of being a space marked by the democratization of content and profiles. The project is signed by Euphoria Creative, which created the piece inspired by the song “Agamamou”, by Art Popular.
In addition to a new version of the track, the video features native content creators, partners and celebrities such as singers João Gomes and Ana Castela, actress Markelly Oliveira and the National Football Teams. The pieces will be broadcast on pay TV, audio and video streaming, digital media and OOH.
We welcome all forms of expression, including brand pronunciation. Our new look and identity translates the company’s global vision of connecting people in meaningful and authentic ways. We are excited to evolve to better serve the needs of our community, said the director general of Kwai in Brazil, Claudine Bayma.
The brand’s new message will also be present on all Kuaishou’s platforms, the developer of Kwai, with the aim of unifying the brand’s positioning globally. In Brazil, in addition to the expression adapted to “Aqui Geral Brilha”, the company also appropriated the pronunciation “Cauai” to refer to the brand name.
