The partnership seeks to take the most important motorsport competition in Brazil into beauty salons and barbershops.
Stock Car Pro Series and b.drops, a DOOH company, announced a content partnership to publicize the most important motorsport competition in Brazil.
In 2023, the Stock Car season will have 12 stages and in addition to being broadcast on free-to-air TV, pay-TV, social networks and the Youtube channel, the category now has the b.drops platform to promote its contents within the sales halls of beauty and barbershops in the country.
“The partnership with b.drops is in line with our planning, we know that we have qualified content and we are looking for partners to publicize and acquire new fans and viewers”, explains Guga Carvalho, Stock Car’s Marketing Director.
Other categories from Vicar, Stock Car organizer, are included in the partnership, such as F-4 Brasil, TCR South America, Turismo Nacional and Stock Series. All content will now also be seen on the more than 1600 b.drops screens, installed in beauty salons and barbershops in 14 states and 50 cities in Brazil. The start of disclosure will still be in May.
