Brand encourages diners to flock to female-led restaurants
The Ambev brand Stella Artois, decided to put an end to meetings that were never scheduled, inviting the public to finally get together with that loved one, accompanied by good food and cold Stella.
Vamos Marcar, launched on May 5, provokes consumers to reflect on people putting commitments and obligations considered most important ahead of relationships, leaving dinner with important people at the bottom of the list of priorities.
The action includes a film released on television and on the brand’s channels, directed by the duo Figas, formed by Bia Vilela and Luiza de Andrade.
We want to talk about the importance of encounters and reconnections. Stella believes that the best sophistication in life is to dedicate quality time to what and to whom makes us happy. We are inviting people to celebrate life in a pleasant way, enjoying the company of loved ones and this is even better when it happens around the table, accompanied by good food in an incredible restaurant, led by women, comments Mariana Porto, Head of Marketing at Stella Artois.
For this, the Ambev brand decided to give the little push that was needed by sharing the dinner bill: the consumer could buy a voucher worth R$ 100 for just R$ 50 to be used in the restaurants participating in the action in the states of Minas Gerais, Rio de Janeiro and Espírito Santo. In all, there will be 20,000 meetings promoted by Stella Artois in restaurants run by women, which will generate around R$ 2 million in the sector, totaling an investment of more than R$ 10 million in the Vamos Marcar campaign.
