In the brand’s new Mother’s Day campaign, the artist’s mother selects products that are the perfect gift option.
Thinking of representing all mothers, Havaianas, in a new campaign for Mother’s Day, called the muses Sabrina Sato and owner Kika Sato to star in the action for the date. Dona Kika debuted showing a selection of Havaianas products that are the perfect option for gifting the most diverse styles.
We are loving having Sabrina as a Havaianas muse and seeing her providing the same feeling for her mother, in such a light and fun way, even more so in such a special celebration! For the campaign, we prepared a shooting with the duo and brought the products that we believe are the perfect options to please mothers who love to be well dressed and who don’t give up comfort and style, just like Ms. Kika. She is already part of our squad by the table and has incorporated the role of Havaianas’ muse very well. Sabrina take care! says Mariana Rhormens, marketing director for Havaianas Brazil.
The campaign will run on Havaianas’ digital channels and also in posts on Sabrina and Kika’s profiles.
My mother has always been one of my biggest supporters and has always encouraged me to make all my dreams come true, even when they were different from what many expected. There is no greater pride than seeing her as the muse of Havaianas, a brand that symbolizes our Brazil, on such a special date for us. It was a wonderful gift for one of the most inspiring women I know! And she nailed it! She delivered style, modernity and sophistication in the campaign, very chic!, comments Sabrina Sato.
I had already asked Sa for this Mother’s Day gift, to become Havaianas’ muse. And what did they come across? I feel honored to participate in this campaign with my daughter for a brand that I am part of my daily life. Have you ever seen Japanese not love sandals?, reveals Dona Kika.
In addition to bringing mother and daughter together, Havainas bets on launches for Mother’s Day, with options for shoes and accessories.