For Mother’s Day, Giovanna Baby bet on the family atmosphere, of affection and affection, as a way of presenting the sensations offered by all the products
FAMA Media, a boutique advertising agency specializing in media planning, production of advertising films, marketing digital and promotional, signs for the third consecutive year the Mother’s Day commercial for Giovanna Baby.
Until the 14th of May, the campaign brings to TV for the first time the variety of products from the brand’s main lines, such as Deo Cologne, Moisturizer, Body SplashDeodorant 0 Aluminum, Soap and Room Diffuser.
The agency of Fabio Martuscelli and Fabio Mazini created the signature ‘Our Essence is Love’ to portray an empowered mother who receives a basket of Giovanna Baby products from her daughters.
“This is the reality of thousands of Brazilian mothers who manage a routine between family and professional responsibilities and, even so, find time to take care of themselves”, explains Mazini, executive director of the agency.
To show the line’s variety, the products appear distributed in all scenes, ending with the mother receiving the basket with the gifts from her daughters’ hands.
“We created a welcoming family atmosphere, of affection and a lot of affection, portraying the relationship between the figure of the mother and the daughters, thus having the main personas of importance for the brand represented in the film”, emphasizes Fabio Martuscelli, service director.
In all, there will be more than 1,000 insertions, between open TV channels, such as Globo and Band in São Paulo square, and national coverage in closed channels, among which are Multishow, AXN, TLC, Discovery Channel, Warner Channel; in addition to OOH media in elevators in strategic neighborhoods for the brand in the city of São Paulo.
“Our expectation is to consolidate Giovanna Baby in the major media, thus being able to support the commercial strategy, generating an increase in brand awarenessin the perception of value of the product and, mainly, increase in valuation of the company”, concludes Mazini.
Watch the video of the brand’s new campaign below.
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