In addition to the action, the brand also launched a bot that assembles Whatsapp stickers to celebrate Mother’s Day.
Omo launched an action that invites children to create the gifts they will deliver on this Mother’s Day, which in 2023 will be celebrated on May 14th.
With the message “For the love of mothers, getting dirty is good”, influencer and comedian Rafa Uccman was responsible for kicking off the action.
@rafaeluccman #SeSujarFazBem And what did I give everything in my mother’s present? Lol better not even ask what you think kkkkkkkk But that’s it folks: making your mother’s gift without fear of getting dirty is possible because OMO is unbeatable in removing stains. It took a lot of work, it got all my clothes dirty, but for the love of mothers, getting dirty is good! And if you post a video making your mother’s gift and getting really dirty, the best content will be noticed on Sunday by none other than her, the most drooling mother on the internet: Ivete Sangalo. #SESUJARFAZBEM #DIADASMES @OMOBRASIL #advertising
Famous piano songs for comedy and cooking programs – moshimo sound design
The best videos, with the funniest and most creative gifts, will be watched and commented on by Ivete Sangalo, singer and mother, on her social networks.
“We expect a lot of motivation, affection and dirt in the contents. And more than that, that the children have fun making the gifts”, said Vinicius Menezes, Senior Marketing Manager at Omo.
Still celebrating the date, the brand also launched a bot that makes Whatsapp stickers for children to send their mothers. In them, different moments are portrayed, such as: gardening, cooking and painting, and the face of the child is placed in the place of the main character.
The free tool will be made available on Instagram via links that will be posted on humor pages such as Alfinetei, Sou eu na vida and Soldado Ferido. To make the sticker, just check the post on the pages, access the link and follow the bot’s instructions.
