Campaign created by Artplan celebrates all the mothers who dedicate their lives to taking care of their children, whether humans, pets or plants
Assuming that mother’s love is fun, because there are different ways of loving, Cobasi, retailer of the pet, home and garden segment, presents its new campaign for Mother’s Day. With the concept “Love for all mothers”, the action developed by Artplan exalts maternal love and its various manifestations.
The objective of the campaign is to show that at Cobasi there are options for all types of mothers who dedicate their lives to caring for another living being, regardless of the species, in addition to reinforcing the idea that all forms of love are valid.
The action features DOOH advertisements, digital elevators close to Cobasi stores, banners and hand.
