New collection hits the market with five revamped models in gray and exalts the brand’s legacy
With more than one hundred years of existence, New Balance celebrates in the month of May across the planet the most important date in its history, the Gray Day, a tradition of exalting gray that began in the 1980s, when the brand departed from the typical colors available for performance shoes at the time to bring this very unique hue to life.
To mark the occasion this year, the brand founded in 1906 launches the special collection for 2023 with five classic models revamped in gray: 580, 2002R, 574 Legacy, 990v6 and the Fresh Foam X More Trail v3.
The five models from the Gray Day 2023 collection will be on sale from May 12th on New Balance’s e-commerce, Guadalupe Store and Your ID.
