The creative concept of the campaign was developed by Africa
Sadia launched its new campaign to promote the brand’s cold cuts portfolio, “Life gets better with the right stuffing”.
With the creative concept developed by the Africa agency, the campaign features a film responsible for marking the beginning of actions that include on and offline national media, content created in partnership with digital influencers, morning programs broadcast nationally on open television and with revenue portals. country, in addition to special materials for points of sale (POS).
The video shows a mother and her son playing video games together and, according to the company, reinforces how the brand’s products are able to please and meet the demands of different generations.
Datasheet
Title: Pork Ham
Agency: Africa
Announcer: BRF
Product: Cold cuts
CCO: Sergio Gordilho
Executive Creative Direction: Rynaldo Gondim/ Erico Braga/ Rodrigo Marangoni
Creative Direction: Will Ferrari Jr./ Eduardo Vares/ Rafael Carvalho
Creation: Victor Capato, Victor Moraes/ Rafael Almeida/ Osvaldo Neto/ Eduardo Vilalba/ Giovanni Richetti/ Renato Cássio
VP of Operations and Customer Service: Carolina Boccia
Attendance: Maira Bandeira / Debora Bettoni / Thais Guarlotti / Natasha Albuquerque / Ana Dourado
Media: Agnieszka Halina Porada / Luciana Prado / Camila Artacio / Andreina Clemente; Paulo Henrique / Geovana Lucena Freitas / Andrea Lourenço
Planning: Aldo Pini / Fernanda Valéria / Mariana Cerqueira
Content: Dayana Teixeira / Marina Soares
RTVC: Rodrigo Ferrari / Mariana Hermeto / Patricia Melito / Priscila Moscovich
Image Producer: Tropical Film
Director: Rog Souza
Executive Producer: Gabriel Dagostini
Service Assistant: Gabriela Fittipaldi
Production Coordination: Renata Munaretto
Production Coordination Assistant: Hanna Moura
AD: Tatiane Klein
Director of Photography: Fernando Bertolucci
Art Director: Paulo Ribeiro / Edu Fazzio
Production Director: Nani Matias
Production Direction Assistants: Adriana Lira / Thais Lazzarini
Cook: Paula Rainho
Mockups and Effects: Fabiano Caldeira
Editing: Beto Araújo / Ivan Kanter Goldman
Additional Editing: Lucas Brasileiro
Finisher: Andréia Figueiredo and Luciana Lima
Post-Producer: Warriors VFX
Color Grading: Bleach Color Grading
Sound Producer: Cabaret
Music Production: Cyro Neto
Composer: Guilherme Azem
Mixing: Gab Scatolin
Submission: Cyro Neto / Bruno Pereira
Attendance: Ingrid Lopes / Flávia Caparelli / Bárbara Russiano
Coordination: Verusca Garcia / Chandra Lima / Débora Mello / Carol Oliveira
Voiceover: Mari Borga
Client Approval: Marcelo Suárez, Rafael Gonçalvez, Sharon Harrison, Julia Cruz, Brunna Sá, Bruna Mezher
