A survey carried out by Sympla shows that there was an increase of 36% in the first quarter of this year, and Brazil should consolidate itself as one of the largest centers of events in this segment
The events sector was severely damaged during the Covid-19 pandemic. According to Sebrae, the pandemic control measures affected 97% of the segment, responsible for 4.32% of the Brazilian GDP. However, according to a survey by Sympla, the largest experience ecosystem in Brazil, there was an increase of about 36% in corporate events in the first quarter of 2023, compared to last year, and 30% compared to the same period in 2019, year pre-pandemic. With this scenario, the expectation is that the country will be busy with large business meetings.
With the global pandemic, the events sector underwent a transformation, needing to adapt to the new reality and creating new ways to maintain itself. What was once standard is no longer standard. Participants have changed their way of being physically present and events need to keep up. In 2023, it is possible to notice a great movement for Brazil to consolidate itself as one of the largest centers of innovation, technology, content, interactions and disruption events in Latin America.
An example of this is the large entourage of Brazilians who attended the event. South by Southwesta major innovation meeting that includes gamesculture and marketing, and points out the appetite of the Brazilian market to bring this type of meeting to the country. In this context, Sympla’s ticket sales and billing with corporate events have already surpassed the pre-pandemic period: growth of more than 50% in 2023, compared to the first quarter of 2019.
The same goes for sold tickets. January, February and March of this year have already seen an increase of 88% compared to the first quarter of 2019.
“Corporate events are back with everything. Connections made face-to-face are stronger and people missed meeting their professional peers. But it is certain that digital and technology should not be left aside by the segment, because they will increasingly contribute to making the experience of events stand out”, says Bruna Milet, director of Marketing from Sympla.
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