Mother’s Day inspired brands to show beautiful stories, great examples and hard truths about motherhood, in a sincere and sensitive way
The month of May always starts with an extra dose of affection, because in the second week, we celebrate the day of the guardians of life: our mothers! And, of course, the brands did their best in their repertoire to honor women this Mother’s Day. Come Friday with the Adnews team because our #TopPubli of the week is coming.
#5 Free Market – Back to the Present
Agency: not informed
Our 5th place goes to Mercado Livre, which presented a fun campaign, where children manage to redeem their hobbies that mothers had before motherhood through the gifts chosen in the ecommerce.
#4 Panasonic – Created for Her
Agency: Rethink Communication
In 4th place, we chose Panasonic with an exciting campaign. In the film, company employees explain how their daughters inspire them as women and encourage them to go further. The brand completes the message by explaining that it creates products to make life easier for mothers, who gain more time to enjoy their daughters.
#3 Mother’s business – Philco
Agency: not informed
And when does the campaign become an action to promote changes in society? It deserves our 3rd place, of course! This is Philco’s initiative, which is registering entrepreneurial moms until the next 14th to participate in mentorships that will leverage their businesses. If you are an entrepreneur mother or know one, be sure to share the project website with her.
#2 Learn in the Nest – CHILD
Agency: Publicis
To honor our 2nd place, we need to praise this beautiful NINHO campaign, which shows the reversal of roles between mothers and children. That is, the children teach the mothers, as in the film, where the boy Damião teaches his mother, Sandra, to write her own name so that she has more dignity. It’s examples like this that we need!
#1 Be a Support Network – The boticario
Agency: AlmapBBDO
Our 1st place could not be any other. The genius of O Boticário in this campaign full of sensitivity and sincerity needs to be recognized. We were deeply touched by this film, which shows the not-so-colorful side of motherhood with a touch of awareness about the importance of support networks. Simply watch.
Honorable mention
Motherhood Without Judgment – The boticario
Agency: AlmapBBDO
There will be an honorable mention, and it’s hers! The winning campaign of the 12th edition of the O Melhor Comercial do Brasil award, carried out by SBT, deserves to be on our list. Aired in 2022, the film also exposed harsh truths about motherhood from the social point of view, which is later deconstructed by the main stakeholder: the daughter. The brand’s message is timeless, so we want to invite you to watch it and fall in love.
So, did you like our ranking? Stay with us, next week there’s more!
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The post #TopPubli: Best Campaigns from May 1st to May 11th appeared first on ADNEWS.
