Visual appeal is one of the best ways to grab the audience’s attention. If you work in content marketing, follow these three practical steps and produce creative infographics.
A lot of people don’t know, but content marketing is an arm of marketing that seeks to retain people’s attention by providing valuable information. In practice, by making users absorb this content, there are chances that they will become potential customers.
However, these future customers will consume certain content if it has some added value, and it is necessary to draw attention in the first contact.
It is noticeable that there are currently a multitude of options to produce content. We also know that more and more, information must be made available for quick and simple understanding.
For this reason, infographics are the best alternative to create materials rich in data and information, capable of explaining complex content in an accessible, concise and understandable way.
What is an infographic?
Anyone from the design world must have heard of or created an infographic. However, the advancement of content marketing has expanded its use.
Infographic is a visual material which involves texts, graphics, figures, symbols and schemes in order to explain a certain subject quickly. That is, it is a visual representation of information.
If previously it took a designer to produce an infographic, because of the complexity and variety of resources, nowadays anyone can create their own.
For this, you need a program, such as EdrawMax. This is a complete software that allows you to create creative infographics in an intuitive and simple way, having in its arsenal simple elements and templates to be customized.
Why use an infographic?
Because this material is unique and incredibly creative, attracting, retaining and preventing attention from straying.
A creative infographic provides a complete and easy understanding of complex information as it stimulates both sides of the brain.
Formed by figures and texts, the right side – creative side, is responsible for interpreting the images. The left is rational and logical, being used to interpret writing.
There is a plethora of styles such as informative infographic, geographic, comparison, statistical, of list, and several others.
Use an infographic when you want your reader to have an overview of a topic, especially to explain a complex process that would be difficult to explain in words alone.
Also use it to summarize a report or ebook, show research data, raise awareness and provide arguments, compare options, create pamphlets, and more.
Do you realize how this material is very rich, and can be used in different branches, subjects and situations?
How to produce a creative infographic
Providing visibility, customer interaction, brand strengthening, as well as generating leads at a low cost, there are some tips to create a creative infographic.
1. Gather the information
The first step is to start getting ideas out of your head and putting them on paper.
Start the process by defining who this material will be destined for, what kind of information will your persona get when accessing your content?
Ask yourself about the goals you want to achieve with this infographic. With a clear objective, the information will be more summarized and transparent, focusing only on what is important.
In the place of your reader, what are the doubts and difficulties faced? Why did I search for this content? To understand, you can create two columns, in one place the problems, and in the other, the solutions.
When you get the answers to all these questions, it’s time to produce the textual part.
2. Organize and set the order of presentation
With your research in hand, it’s time to get organized. Following your objective, list which of these information is crucial to be transmitted.
Make an outline to define the important components such as title, subtitle, heading, topics, and mainly, which elements to use, such as images, graphics, maps, among others.
We are working with visual material, so it is important to consider the size of paragraphs, points and words that should be highlighted.
Again, it is these presets that will make the material informative, attractive and concise.
3. Choose a template and customize your artwork
Now it’s time to get your hands dirty! With your sketch created, it becomes easier to choose the right template for your artwork. This is what will make your infographic successful, so choose one that matches your content.
As you use a complete software, when you click on the infographic the interface of the Wondershare EdrawMax will list a series of tools and elements to customize and adapt your material.
You can use the templates as a starting point, modifying colors, font, size, icons, including images, such as your logo, graphics and many other elements to improve your content.
As we mentioned, infographics are excellent for retaining the brain’s attention. Therefore, consider that this body seeks information standards to aid understanding.
Create criteria to improve communication, using lines and colors to group related information, and contrasting colors to emphasize some more important information.
To facilitate memorization include images, icons and illustrations, in addition to creating a hierarchy in the text using fonts of different sizes and styles.
Power your infographic with this extra step
After you have your art ready, don’t forget to think of a promotion strategy.
Always consider putting something that makes a call to action. This is a quick way to get leads, especially when it comes to top-of-the-funnel material.
Thus, your infographic will be even better able to achieve marketing goals!
