Brand introduces AI Sandbox to advertisers and seeks to expand Meta Advantage product suite
This Thursday (11), Meta presented a new tool for advertisers on its platforms, AI Sandbox, and also the expansion of the Meta Advantage product suite.
The company shared details on how AI can improve campaign performance for businesses. The goal is to get advertisers to take advantage of AI faster, giving them more flexibility in creative, and to help them measure what’s working.
Initially, Meta expects artificial intelligence to play in the testing space for early versions of new tools and features, including generative AI tools for ads.
“Our goal is to understand what works for advertisers and make it easy to use those features in our tools. To start with, we’re building tools like text variation, background generation, and image highlighting to enable things like making the text in an ad more engaging or improve parts of the creative”, explains Meta in a warning.
Meta is currently working with a small group of advertisers to gather feedback and improve products. The idea is to gradually expand access to more advertisers in July and add some of these features to the company’s products later this year.
