The advertising agency chooses to create campaigns with a greater focus on digital actions.
CP+B is the new advertising agency responsible for communicating Reclame Aqui. The agency’s main objective is to create campaigns with a greater focus on digital actions.
The first joint project will be the construction of the brand’s semi-annual strategy, which seeks to consolidate the company’s positioning in the market. This is the first time that Reclame Aqui has invested in institutional campaigns.
“We are happy to sign this partnership with Reclame AQUI, a brand that is a reference in terms of reputation and consumer relations. It is a great opportunity to work together and leverage innovative opportunities together with the brand”, says Wilson Negrini, head of new business and CP+B service.
We want to show a Reclame Aqui in addition to the complaint, because most people already know this purpose. But it will show what many people don’t know: that 2/3 of the hits on the platform are from consumers researching reputation, service indicators and third-party experiences. Using Reclame Here is also the same, searching. We are super excited about the partnership with CP+B. The agency has works that we admire a lot, the perfect match and has a cultural feat with RA, completes Felipe Paniago, CMO of Reclame Aqui.
