The agreement, which started in 2021, extended for another three years and now has a store in the arena.
Pede Pronto, from Alelo, announced the renewal of its sponsorship contract with Allianz Parque. The partnership, which started in 2021, lasted for another three years.
The agreement has already registered more than 50,000 orders and, now, the application will be available in the official Palmeiras store in all the boxes in the stadium.
We noticed that the queues to buy food and drinks caused inconvenience to people and took up time that could be used to enjoy the game or show. Therefore, our first solution was to digitize everything from choosing food to paying, everything being done through the app. The novelty is that now the pick up takes place in an exclusive space at Pede Pronto, which marks an evolution of the experience, explained Joo Bibar, General Manager of Pede Pronto.
In practice, when using the Pede Pronto app and placing the order, the consumer will be able to access the store, fully enveloped with the brand’s visual identity, and access an exclusive take-away space.
“Allianz Parque has the standard of offering the best experience to visitors at all events, and Pede Pronto is a partner that adds to this journey. We had a very satisfactory first year of operation, and the renewal for another three years shows how positive the partnership is. , concluded Claudio Macedo, CEO of WTorre Entretenimento, manager of Allianz Parque.
