No ranking of the research Top Of Mind ConversioniFood, Netflix and Nike lead the number of mentions by Brazilians, summing up the responses of all segments
If we asked you to name a brand right now, what would it be? The search Top Of Mind Conversion interviewed Brazilians connected to the internet to find out which brand first comes to mind in 19 categories. Computing responses from all segments, iFood, Netflix and Nike lead the mentions.
“We see in the first two positions brands with youthful appeal and that are based on technology, and the rankingin general, is also dominated by companies of tech. However, there is only one Brazilian brand, which is CVC”, comments Diego Ivo, founder and CEO of Conversion.
According to the survey, other brands that stood out in their categories are Coca-Cola (Non-Alcoholic Beverages), Natura (Beauty and Cosmetics), Samsung (Cell Phones), Amazon (Ecommerce), PlayStation (Games), Pedigree (Products and/or services for pets), Vivara (Luxury Products), Casas Bahia (Products for the home), Nestlé (Healthy Products), Instagram (Social Networks) and CVC (Travel and Tourism).
The study also brings the traffic of the most mentioned brands in each of the categories, to understand the correlation between recall and visits to the site.
The survey heard 400 Brazilians connected to the internet, from all social classes and regions of Brazil. It can be read in full by clicking here.
Regarding the Conversion
Founded in 2011, the Conversion is an agency Search Engine Optimization (SEO) that uses data, technology and content to unlock the growth potential in organic search for small, medium and large companies. In 2018, it received the Best Performance Agencies award from the Brazilian Association of Electronic Commerce (ABComm) and, in 2021, it launched Data-driven PR, a front that integrates PR, Business Intelligence e Search to generate relevant studies and guidelines for the market and the press. It is recognized as one of the best companies to work for in the country by Great Places To Work.
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