The brand explores the variety and diversity of its portfolio with a parody of “Da Da Da”
The Aurora brand, owned by Aurora Coop, a food cooperative, rescued the classic hit by the 80’s Da Da Da, by the German band Trio, in its newest campaign entitled Aurora Faz, Faz, Faz.
The creation of the FCB Brasil agency highlights the entire variety of the brand’s portfolio, which operates in several categories, such as sausages, cold cuts, dairy products, pasta, pizza, fish, pork and chicken cuts, being recognized for its products such as the Aurora sausage. To stick the wide variety of brand products, nothing better than a bubblegum song known by the public.
With this new campaign, we show the variety of our portfolio for every moment of the day, from breakfast to barbecue. All made with technology and care from our cooperative members and collaborators, to reach the tables of millions of consumers, says Ricardo Chueiri, Head of Marketing at Aurora Coop.
Aurora Faz, Faz, Faz features three films in versions of 30, 15 and 5, which focus on different product fronts and the presence of cooperative members representing the more than 100,000 families of the cooperative.
It debuts in May on TV, radio, digital and social media and will be presented during the APAS SHOW 2023 along with the brand’s launches for the year.
